Published : 22 February 2017
Regardless of the industry you are in, or the product you are selling, your customers should be your #1 focus. Your product or service may be the best in the world, but if you don't know how to attract customers, your business could fail.
Gone are the days when you could simply hang up a sign saying butcher, baker or candlestick maker, and know customers would walk through the door. Competition is hot, and it's the customer who's in the driving seat.
The first step in attracting customers is to identify your customers. You need to understand your target groups so that you can promote your product (cost) effectively.
Identify Your Target Group
In some cases, your target groups may be obvious. For example, if you sell baby products, your target market will be expectant and new mums. However, you also need to think outside the square. Your target market should also include other family members and friends.
Having identified your target market, you then need to build a picture of that customer. Where do they live/shop? Where do they go? What do they read or search for online?
These questions and more will help you target your marketing, in order to attract new customers.
Marketing Trends & Techniques
A well defined marketing / SEO strategy is essential in business, and should form the basis of all your promotions. You can do this yourself or hire a marketing professional, who is across all the latest trends and techniques.
Having identified your customer, you must then position yourself as their #1 choice for your product. Why should they buy from you, and not your competition? What makes you stand out?
Your point-of-difference could be sensational customer service, after sales service, a VIP customer club, monthly promotions, and so on. You need to stand out to become the supplier of choice.
Building Trusted Relationships
Your online presence plays a crucial role in achieving this. Your website should be mobile-friendly and responsive, easy to navigate, informative, and entertaining.
Blogs are a great way of attracting new customers AND boosting your search engine ranking, when professionally written in line with your SEO strategy. An informative, entertaining, and non-promotional blog enhances your position as the expert in your field.
By becoming an authoritative voice, you also become a trusted supplier, building solid, long-lasting relationships with your customers.
Choose the Right Staff
Of course, attracting new customers generally includes some form of paid advertising and again, a marketing professional might be of use here.
From print media to online promotions, your advertising needs to be appropriate for your target market. Examples include pay-per-click ads, email marketing, social media marketing, direct mail, flyers, and so on.
There's one more thing that plays a key role in attracting customers, and that's your staff. They are crucial in helping you build long-lasting customer relationship, and maintaining your good reputation.
Remember, happy staff equals happy customers, and that results in happy you!
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