Using Social Media for Paid Advertising

Published : 21 August 2017

Social media: some people love it, some hate it. The thing is, if you're in business and you want to get the most out of your marketing strategy, you will need to use social media.

But you know that old saying, 'Don't put all your eggs in one basket'? That's good advice. We generally recommend a marketing strategy that combines a mix of free and paid advertising, in a range of mediums.

Professional SEO Content

In other words, depending on your location and industry, we're talking about paid media advertising (including specialist publications if appropriate); professional SEO content for your website and blogs, and free and paid social media posts.

When we talk about social media, we are including Facebook, Twitter, Instagram, YouTube, Google+ and Pinterest as the main options. Those of you who thought most of these were purely for social use may be surprised.

500 Million Users

True, it used to be just that. But nowadays, social media platforms are powerful marketing tools! Take Instagram for example. It has around 500 million active monthly users. That's a big opportunity to reach your target audience.

The beauty of Instagram is that it is visual, and much less invasive than some types of promotion. Remember, people have short attention spans. We live in a time-hungry society and we want quick grabs of news - and advertising.

What's more, studies show that our brains process visuals faster, and then retain more information. This is something to bear in mind with all your social media marketing.

Accentuate the Visual

Facebook is a good example. Facebook paid advertising is increasing and, more often than not, relies heavily on the visual. This includes using video, too, which is why YouTube is another great marketing tool.

Research shows that Facebook posts with visuals (videos and photo albums) create up to 180% stronger engagement. That's huge! Imagine what that type of pick-up could do your business.

Using social media to market your product or service offers several advantages. It's fast and immediate, and can be quickly and frequently updated.

Reach a Wider Audience

It also enables you to reach a far broader audience of potential customers. Facebook now has around 2 billion monthly users, with 66% returning each day.

How about YouTube? YouTube gets more than 30 million visitors per day. There's more; 300 hours of video are uploaded to YouTube EVERY MINUTE, and nearly 5 billion videos are watched EVERY DAY.

Wouldn't you like a piece of that action for your business? Of course, you would. Here's how you do it. If you already an avid social media user, the chances are you already know how to post adverts, or you will quickly learn

How to Get Started

It's fairly straightforward. Facebook and Instagram, for example, have dedicated business/advertising options, with online guides to help you. One thing we would point out, however, is to be strict with your budget.

Facebook particularly will push you to spend more, but you need to keep in mind your ROI. To get started, limit your daily spend to just a few dollars. Then, to widen your reach, be very specific with your target groups and locations.

Expert in Your Field

Alternatively, enlist the help of a professional SEO/online marketing expert. Ask them to put together a marketing strategy that includes social media options, with statistics and analytics to back it up.

Using social media for advertising not only widens your reach, but will also make your brand more recognisable and trusted. You can become an expert in your field. The gains are there but as with all forms of advertising, make sure you watch your budget and track the return on investment. Social Media advertising can give your business the boost it needs!

 

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