The urban centre of the sought-after Sapphire Coast, Bega really is a little gem.
Famous for its cheese, it really has a lot more to offer, surrounded by rich pastures and rainforest, markets and galleries, it's a top tourist spot.
Just north of Bega is the beautiful Brogo Dam, with its pretty picnic spots and abundant wildlife. A handy ramp makes it easy to launch a canoe.
Major industries here include tourism - Bega Shire welcomes more than 820,000 visitors every year - and agriculture, with Bega Cheese being a key employer.