Business Display

Sydney, New South Wales

Online Start-up Brand - High-End Luxury Bedding

Price: $29,000 + SAV
Listing ID: 1657


Projected annual revenue: Yr 1 $450K, Yr 2 $900K, Yr 3 $1.8 million, Yr 4 $3.6 million

This impressive start-up brand sells high-end luxury bedding direct to consumers using an ingenious business model. Designed to create a sense of the world’s most luxurious hotels at home, the products are designed in Sydney and ethically made in Europe, using no harmful chemicals.

Business highlights

-Cuts out the middleman and sells directly to the customer at a fraction of store prices
-No dubious sourcing or supply chain steps between the cotton farmer and the consumer
-Low overheads to keep pricing competitive and margin strong
-Global bed linen market projected to reach $61 billion by 2020 – approx. 5% growth pa
-Revenue projection model available, showing $3.6 million turnover by Year 4
-Business set-up to be ‘no touch’ and able to scale quickly
-2 fulfilment houses stocked and ready to go in Sydney (servicing Australia/New Zealand market) and Dublin (servicing UK/Ireland market)
-No requirement for the new owner to hold stock or dispatch orders themselves
-Streamlined distribution process frees up the owners to focus on the growth of the business
-Warehouses connect to website - no work involved in fulfilling orders
-DNA-certified 100% Egyptian cotton
-Professional branding and guidelines using a premier branding agency in Sydney
-Professional web design and store integration
-Professionally written and SEO optimised website content
-Logo design and artworks, domain names, professional photography, labels, packaging, Social Media accounts and more
-No staff needed - suit owner operator
-2 weeks’ training

This business is live but hasn’t been marketed as yet. The owner started this venture prior to having a baby and is simply unable to dedicate the time required. She considered putting it on hold for 12 months but feels that, given exponential growth experienced, now is the time to go live.

The business is already being well received with no time being spent on it. It was featured in Vogue UK in December 2018 and is regularly ‘liked’ on Instagram by Australian TV Lifestyle personalities.

There is potential to expand the line and the owner has already established direct relationships with other mills that produce Danish down duvets as used by the and woven in Europe by certified Masters of Linen, Turkish robes and towels and Provence candle-makers.

These additional products have very high margins. For example, the king-sized down doona usually retails at over $1000.

The owner has calculated that setting this business up from scratch would take 12 months and cost over $50,000. Being able to earn money from Day 1 is a considerably cheaper option for someone who has marketing and social media skills to optimise this impressive product and business.

Price: $29,000 + SAV (if required)


Map Location ( get directions )

Sydney, New South Wales